2016 will be the year of the enthronement of the consumer in Nigeria. Improved access to market information, declining disposable income and industry fragmentation will increase consumers’ options and choice.
In the second quarter, after a period of economic denial, Nigerian policy makers will grudgingly accept reality and begin to implement an economic reform agenda. In most emerging markets, there will be rage, anger and outrage but most people will adapt and move on. Nigerians already have their fair share of the above including policy uncertainty and business risks and they will also accept the new normal.
In this ‘year ahead 2016 edition’, we share our views and perspectives which show that economic recovery will commence in Q3 and will be sustainable. However, there will be price volatility, increasing inflation and major adjustments in the first half of the year. In other words, small pain before huge gain. The presentation also looks at industry and sector opportunities as Nigeria turns the corner.
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